A new visitor to your site has no idea who you are so here’s your chance to really explain in detail all about you, your business and most importantly why you do what you do. There’s always someone else out there doing something similar to your business – but this is the section where you can give people a more personal insight into how you operate and explain your story to help humanize your business and make it much more personable for anyone visiting your site.

Be sure to write lots of content here and don’t be afraid to really go into detail about how you started the business, explain why you do what you do and why you are the best at it. The ‘why’ is so much more important to potential customers than just the ‘what’ – it shows you’re human and makes you much more trustworthy to anyone reading about you on your site.